Analyzed retail sales data to identify key revenue drivers, profitability trends, and growth opportunities across product divisions, categories, and regions. The objective was to support data-driven decision-making for senior leadership.

• Sports division generated the highest total sales, acting as the primary revenue driver
• Food division showed strong YoY growth (~106%), indicating a high-growth opportunity
• Apparel delivered higher margin %, suggesting strong profitability potential
• Regional analysis highlighted differences in performance, with certain regions requiring margin optimization
• Top 10 products contributed a significant portion of total revenue, indicating concentration risk

Analyzed 10K+ Play Store records using machine learning models and Power BI dashboards improving trend detection, data validation accuracy, and predictive insights for application performance optimization.